Alliance Marketing Should Be For Everyone

Alliance Marketing should be for Everyone! When you are building your online business, whether you are an owner or an affiliate, use alliance marketing to your advantage. You may be wondering what the heck is alliance marketing? Alliance marketing is two or more businesses joining forces for the purpose of increased growth for all of those who join the alliance. This can include sharing marketing strategies, sharing growth patterns, and sharing promotional efforts. By forming a marketing alliance, you can increase the reach of your marketing thus, hopefully, increasing your business growth.

Owner Alliances

Site owners can very easily form alliances with other owners. There are a variety of things which can be set up for little or no cost to the owners. Some simple examples of things owners can do for an alliance partner would be: Adding their site to your downline builder, cross-promoting for each other, swapping login ads and setting up a regularly scheduled promo event. These are bare minimum examples of simple marketing alliances.

As an owner, it is important to take a step back and promote those sites which are promoting you. Even if you haven’t set up an “official” marketing alliance, giving back to those who are actively helping your site grow is an important part of online networking.

Affiliate Alliances

If affiliate marketing is your online business, then you should actively look for sites which are giving back to their affiliates. Search out those sites who reward you for promoting. Look for sites with the Top Promoter contest or that give rewards for direct referrals. These owners want you to promote your affiliate links and they actively reward you for getting traffic or referrals. As an affiliate, any income you create, while you are growing your downlines, will contribute to your bottom line.

If you consider yourself a MONSTER affiliate, then contact the owner directly and see if they will work out a special alliance with you. You can offer to bring in X amount of referrals in exchange for X amount of rewards. Then it will be totally up to your affiliate marketing efforts to earn your negotiated rewards. Trust me, any smart owner will gladly give more to a Monster Affiliate.

Growing an online business is extremely hard. Forming a Marketing Alliance should be for Everyone!

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4 Responses to Alliance Marketing Should Be For Everyone

  1. I didn’t know what I do every day by chatting with other owners, promos and such was called “Alliance Marketing” but love that networking has a great name. As an owner I’ve found that it is key to growing my site and you are absolutely right – I’ve been more than happy to give a couple of savvy members special promo codes that they can use for their list to encourage growth. Its a WIN / WIN situation.

  2. There are tons of ways to utilize alliance marketing. This post just touches the surface. Hopefully it will get some owners and affiliates thinking and taking action. 🙂

  3. Marilyn says:

    Hi Cathy,

    Let me first congratulate you on writing an excellent post! I could not agree with you more that building alliances with other owners or affiliates can definitely help to grow your business. Ever since I opened my first Traffic Exchange in 2008 I have always been more than happy to do promos etc. with others owners because it does help to grow my site and vice versa. It is a win-win situation for all involved, and that is just one of the reasons I love doing cross promos. I also love to help new owners that are just starting out because I have NEVER forgotten what it was like starting out without help from anyone. Fortunately for me I had been online since 2002 and got to know a lot of people outside of the TE World so that helped me, but others start out not really knowing anyone. Many new owners also do not know how to advertise/market properly either, and then they get discouraged after only a few months into it and quit. It is unfortunate to see this happen sometimes because I have seen some new owners that would have actually done very well if they had some guidance, and built alliances with other TE Owners.

    I hope that some new owners read your post and take heed to your words because it could save them a lot of time, headaches, and maybe they will not rip so much hair out! lol.

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