Marketing Alliances – Do They Work Or Fail?

It’s been awhile since my last blog post. My last post was back in March of this year. What’s ironic is the title of that last post: “Alliance Marketing Should Be For Everyone“. It’s ironic because I felt compelled to write this post because of recent site closings. Sites where we had hundreds of downline members from promoting as an alliance. Sites which we helped build and promote for years. I will admit, when this happens, it feels like a kick in the gut. It feels we put our alliance in the wrong direction. So, that brings about this question: “Marketing Alliances – Do They Work Or Fail?”

Do They Work?

Yes. I still believe marketing alliances work. By continually promoting sites, we were able to build large downlines in those sites. We were able to get back door advertising from those alliances to help build our own JAC Traffic Products. This is a low cost way to spread advertising to other places. We were able to earn affiliate commissions from a variety of places. This affiliate income helps to increase the cash flow each month.

Do They Fail?

Yes. When you have spent years promoting an affiliate program and find you have lost your downlines, there is an empty pit in your affiliate income, as well as your stomach. It is a horrible feeling to have hundreds of referrals and realize they are just gone. Unfortunately, it is impossible to predict the future. What was once a stable site can be gone in an instant due to life’s circumstances. There could be illness or disasters. The truth is we can not predict the future. We can only complete our due diligence and hope for the best. Even then, sometimes LIFE has other plans.

The Bottom Line…….

Marketing Alliance work. I have seen it. I have been apart of it. When you promote as an alliance you can expect to build your downlines which will earn you affiliate income. You can expect a good alliance member to promote your site and help it grow. These are two things which can not be taken away: past earned affiliate income and new members to your own site.

In today’s times, I would recommend building a larger circle of promoting alliance members. Spread your promoting alliance to a variety of places and venues. Use your valuable advertising spaces to grow several large downlines. And remember, No matter what happens in life, you can only control your own sites destiny.

Posted in Affiliate Marketing, marketing, marketing strategy | 9 Comments

Alliance Marketing Should Be For Everyone

Alliance Marketing should be for Everyone! When you are building your online business, whether you are an owner or an affiliate, use alliance marketing to your advantage. You may be wondering what the heck is alliance marketing? Alliance marketing is two or more businesses joining forces for the purpose of increased growth for all of those who join the alliance. This can include sharing marketing strategies, sharing growth patterns, and sharing promotional efforts. By forming a marketing alliance, you can increase the reach of your marketing thus, hopefully, increasing your business growth.

Owner Alliances

Site owners can very easily form alliances with other owners. There are a variety of things which can be set up for little or no cost to the owners. Some simple examples of things owners can do for an alliance partner would be: Adding their site to your downline builder, cross-promoting for each other, swapping login ads and setting up a regularly scheduled promo event. These are bare minimum examples of simple marketing alliances.

As an owner, it is important to take a step back and promote those sites which are promoting you. Even if you haven’t set up an “official” marketing alliance, giving back to those who are actively helping your site grow is an important part of online networking.

Affiliate Alliances

If affiliate marketing is your online business, then you should actively look for sites which are giving back to their affiliates. Search out those sites who reward you for promoting. Look for sites with the Top Promoter contest or that give rewards for direct referrals. These owners want you to promote your affiliate links and they actively reward you for getting traffic or referrals. As an affiliate, any income you create, while you are growing your downlines, will contribute to your bottom line.

If you consider yourself a MONSTER affiliate, then contact the owner directly and see if they will work out a special alliance with you. You can offer to bring in X amount of referrals in exchange for X amount of rewards. Then it will be totally up to your affiliate marketing efforts to earn your negotiated rewards. Trust me, any smart owner will gladly give more to a Monster Affiliate.

Growing an online business is extremely hard. Forming a Marketing Alliance should be for Everyone!

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Posted in Affiliate Marketing, marketing, marketing strategy | 4 Comments