Alliance Marketing should be for Everyone! When you are building your online business, whether you are an owner or an affiliate, use alliance marketing to your advantage. You may be wondering what the heck is alliance marketing? Alliance marketing is two or more businesses joining forces for the purpose of increased growth for all of those who join the alliance. This can include sharing marketing strategies, sharing growth patterns, and sharing promotional efforts. By forming a marketing alliance, you can increase the reach of your marketing thus, hopefully, increasing your business growth.
Site owners can very easily form alliances with other owners. There are a variety of things which can be set up for little or no cost to the owners. Some simple examples of things owners can do for an alliance partner would be: Adding their site to your downline builder, cross-promoting for each other, swapping login ads and setting up a regularly scheduled promo event. These are bare minimum examples of simple marketing alliances.
As an owner, it is important to take a step back and promote those sites which are promoting you. Even if you haven’t set up an “official” marketing alliance, giving back to those who are actively helping your site grow is an important part of online networking.
If affiliate marketing is your online business, then you should actively look for sites which are giving back to their affiliates. Search out those sites who reward you for promoting. Look for sites with the Top Promoter contest or that give rewards for direct referrals. These owners want you to promote your affiliate links and they actively reward you for getting traffic or referrals. As an affiliate, any income you create, while you are growing your downlines, will contribute to your bottom line.
If you consider yourself a MONSTER affiliate, then contact the owner directly and see if they will work out a special alliance with you. You can offer to bring in X amount of referrals in exchange for X amount of rewards. Then it will be totally up to your affiliate marketing efforts to earn your negotiated rewards. Trust me, any smart owner will gladly give more to a Monster Affiliate.
Growing an online business is extremely hard. Forming a Marketing Alliance should be for Everyone!
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