The Building Downlines Debate

Over the last week we have been having a nice debate, in the LFM Mentor Main Skype Room, over the benefit or non-benefit of building downlines in other traffic sites. It is always great to get view points from other people who work in the same industry. As with building any business, there is more than one way to do it. This doesn’t mean one way is right or wrong, it just means use what works for you.

Pro Downlines

Jolynn and I have always been PRO Downline Builders! It’s funny how we have evolved over the years but this one concept has remained in our business building plan. We want to build downlines in other sites. There are a few stand out reasons for this and these are the ones we will discuss below.

Reason 1: Building affiliate income. We love receiving those emails which say, You have just earned a commission at Site XXX.  As an owner, of course, we would rather the customer be spending money at one of our sites. But, if they are not, then we certainly want to get a percentage of the money they are spending in commissions. When you are gathering up extra money in commissions, this makes your bottom line stronger. This gives you some extra advertising power. For example, there are many times when we turn that money into advertising at that traffic site. If we are receiving commission emails, then we know the site has an active and spending membership. We definitely want to get our ads in front of those members.

Reason 2: Bonus Advertising. Many traffic sites give a percentage of advertising to the sponsor if they have an active referral. If you get a few active referrals underneath you, then this can mean thousands of bonus impressions for your ads. Let’s say you have 10 active referrals who surf 100 sites per day. That totals 1000. If these are all free members surfing at a 2:1 ratio. These surfers have earned 500 ad credits for themselves. If you are receiving 10% bonus from your referrals, then you earned 50 ad credits for your own ads. If they keep up this activity for the month, then 50×30= 1500 bonus ad credits for you, all because you built your downline in that traffic site. Can you imagine the bonus advertising you can receive if you build your downlines in 10 traffic sites, 20 traffic sites or more? Get the picture? That’s thousand of bonus ads to help you build your business.

Reason 3: Good Networking. Networking is part of the business building process. If you are an active networker who is building downlines in other owners sites, then, in most cases, the other owners will reciprocate by attempting to build downlines in your site. Now, please don’t EXPECT this, but if it does happen, then you are getting added exposure to your traffic site. That’s what I call a Win – Win!

Con Downlines

Those who are not actively attempting to build downlines have one main point. That point is this: If I am going to spend money on advertising, then I’m going to be advertising my traffic site. This is a very VALID point. I mean, after all, your main focus should be building your own site. If it isn’t, then you shouldn’t be an owner at all.

As a Pro Downline counter point, I will say that we spend 90-95% of purchased advertising on our own sites. It is a very rare occasion when we set out to purchase advertising for a traffic site other than our own. Yet, we are still building dowlines in other traffic places. How you may ask? Well, it’s called back door advertising. We get them in our traffic sites, then we show them places we recommend. It’s all part of the circle of advertising.

We would love to hear your point of view on this topic, please comment below.

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Owner: CryptoKnightNate

Posted in Affiliate Marketing, Downline Builders, marketing strategy | 8 Comments

Start Your Advertising Push

The 4th Quarter is here, it is time to Start Your Advertising Push! The year 2017 has been a turbulent one in the advertising industry. The traffic exchange industry has seen many comings and goings through the first three quarters. This 4th Quarter of advertising is the perfect time to give your ads a big push.


Because of all the developments in the first part of the year, there has never been such a huge opportunity for new or established sites to take a large foot hold in the traffic exchange advertising industry. Many, so called, “Giants” in the industry have disappeared without a trace leaving a hole for others to fill.


Now is the time to act. Don’t wait until Black Friday to put your best ads out there. Establish your site now as a leader with Great Deals and Moving Traffic! Make your site the “Go To” place for advertisers looking for traffic to their websites. Establish your site as legitimate traffic delivery system with reasonable prices. Put your best deals out there now so advertisers looking for a big 4th quarter push can grab a bargain and feel good about the traffic they are sending to their web pages.

Now is the time for owners and advertisers to start your advertising push giving everyone a productive and lucrative 4th quarter.


Look for some great login deals at JAC Traffic Products!


Posted in marketing, traffic exchanges | 2 Comments